Metropolitan Library System

Ever go to a website and immediately there's a pop up in your face saying, "Sign up for our newsletter!"Yeah, they're doing it wrong. Your list of suspects, prospects, and clients is one of the most valuable, if not THE most valuable asset in your business. But too many small business owners slap an opt in box on their site with a non-compelling, outright boring free offer and then wonder why their list isn't growing. You need a lead magnet that will...

"To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and...

As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. In his trusted book for small businesses, he challenges readers to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape. Duct Tape Marketing shows readers how to develop and execute a marketing plan that yields more revenue and ensures...

There's a radically different way to run a small business, one in which the owners focus on offering specialized products and over-the-top customer service—not on matching the prices of their competition. Worth Every Penny encourages business owners to use a different business model, one that is designed to maximize their advantages over the big-box stores and other discounting competitors.

They'll learn how to:

- -Create a brand that

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This ultimate guide to entrepreneurship will help you start your own business successfully with a great idea, detailed market research, and realistic goals. Learn the importance of planning and get the inside track on writing, submitting, and presenting your own business plan. Become a great salesperson and develop sales skills that work best for you, your personality and your industry. Discover a marketing system you can use to attract, win and keep...

“The Small Business Digital Marketing Handbook” is aimed at helping small-to-midsize companies better understand how to approach marketing in the digital age, covering everything from strategy and planning to implementation and optimization. The book goes into detail about marketing tactics and best practices in 12 core digital marketing channels as well as connecting different promotional efforts together to maximize performance. Unlike other...

Marketing Strategies for Small Business Owners Are you ready to get the UPPER HAND in your social media marketing efforts? Many small businesses, entrepreneurs, and others have brands they want to promote but have no idea how to do so effectively on Facebook, Twitter, and Instagram... Not to mention LinkedIn, Google Plus, and Pinterest! These well-known social platforms have a massive audience! Facebook alone has over 2 billion active users and a...

Learn how to craft a social media marketing strategy for your small business. Create a Facebook, Instagram, or Twitter account to listen to customers and drive traffic and sales. Small businesses can't afford not to be active on social media. Having a Facebook, Instagram, or Twitter account keeps you tuned into your customer base and helps drive traffic to your website or brick-and-mortar store. Learn what it takes to be successful at social media...