Grouping Information

Book Cover Information

Hoopla Extract Information

stdClass Object
(
    [year] => 2011
    [artist] => John Jantsch
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/hpc_9781595554666_270.jpeg
    [titleId] => 12874022
    [isbn] => 9781595554666
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => Duct Tape Marketing Revised and Updated
    [demo] => 
    [segments] => Array
        (
        )

    [pages] => 304
    [children] => 
    [artists] => Array
        (
            [0] => stdClass Object
                (
                    [name] => John Jantsch
                    [artistFormal] => Jantsch, John
                    [relationship] => AUTHOR
                )

        )

    [genres] => Array
        (
            [0] => Business & Economics
            [1] => Customer Relations
            [2] => Management
            [3] => Marketing
            [4] => Small Business
        )

    [price] => 2.99
    [id] => 12874022
    [edited] => 
    [kind] => EBOOK
    [active] => 1
    [upc] => 
    [synopsis] => As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. In his trusted book for small businesses, he challenges readers to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape. Duct Tape Marketing shows readers how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses. Taking a strategic, systemic approach to marketing rather than being constantly won over to a "marketing idea of the week" helps small business leaders establish a solid--"sticky"--foundation of trust with their customers that only grows stronger with the application of more and more metaphorical tape. You'll learn how to turn your marketing efforts into a lead generation machine and move far beyond your week-to-week strategizing to create long-term plans for your business's continual growth. Plus, the revised and updated edition of this industry-leading book includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape. Let's face it: as a small business owner, you are really in the business of marketing. This practical, actionable guide includes fresh ideas that stick where you put them--and stand the test of time.
    [url] => https://www.hoopladigital.com/title/12874022
    [pa] => 
    [subtitle] => The World's Most Practical Small Business Marketing Guide
    [publisher] => HarperCollins Leadership
    [purchaseModel] => INSTANT
)