Metropolitan Library System

In this eBook, Public Relations, An easy, step-by-step guide to creating a small business public relations and media plan, you will find a step-by-step guide for creating publicity for your business without having to hire a PR firm. Learn what public relations (PR) is and isn't and discover how you can make PR part of your marketing strategy. Aim to become your own PR agency, become familiar with media planning, structure of a press release that...

In the digital age, social media platforms have become a powerful tool for businesses to connect with their audience, build brand awareness, and drive sales. Social media platforms enable small businesses to market on a large scale, even with a small budget. "The Best Social Media Platforms for Small Businesses" is a comprehensive guide that explores the potential of various social media platforms in enhancing your business's online presence.This...

There's a radically different way to run a small business, one in which the owners focus on offering specialized products and over-the-top customer service—not on matching the prices of their competition. Worth Every Penny encourages business owners to use a different business model, one that is designed to maximize their advantages over the big-box stores and other discounting competitors.

They'll learn how to:

- -Create a brand that

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“The Small Business Digital Marketing Handbook” is aimed at helping small-to-midsize companies better understand how to approach marketing in the digital age, covering everything from strategy and planning to implementation and optimization. The book goes into detail about marketing tactics and best practices in 12 core digital marketing channels as well as connecting different promotional efforts together to maximize performance. Unlike other...

Is your business 'The-Freddy-Mercury a.k.a ' I am the invisible man on Facebook? Even clients with an academic grade in Information Science cannot find you there? Then keep reading...In Dec 2018 there were 1.52 billion people actively using Facebook daily. An increase of 9% since the year before. But the number of ads, messages, and posts are also rising. It becomes harder to reach your customers through all the noise. But you can learn from...

Many regional business owners see marketing as an expense rather than an investment, and if you don't do it well that's exactly what it is. But if you understand what your marketing goals are, who to target, what techniques and messages to use, how to choose the right outlets, and how to position your brand, marketing is an investment in your business that will pay off many times over. Jane Hillsdon addresses all of these issues in How To Do Marketing,...

Do you want to finally get your hands on the secrets that will skyrocket your business? Do you want to make more profits, but don't know how? Do you want to know what every successful business owner does to get on top...and stay there? It's time to make a BIG change! It's time to switch to "Marketing Strategies - 5 Weeks to Profits." This Ebook is all about giving you the tools to help your business soar and make more profits than ever! Get the...

When it comes to marketing and competing against the giants, small businesses have always had it tough. But now there's a way to level the playing field like never before. Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing opportunities on the Internet to get the word out about their business and win new customers.

Are you an established small business owner, mompreneur, graduate or retiree who has been in business for three or more years? Have you yet to truly realize the success and opportunities you desire for yourself and your business? Marketing a small business today tends to take a back seat. Not because entrepreneurs don't value the importance of marketing, it's likely due to the lack of knowledge of what to do, when to do it and more importantly, how...

Advertise Your Business Today with Tomorrow's Strategies If you run a small business, then Facebook is your new best friend. Facebook can help you find new customers, promote brand loyalty, and turn awareness into sales. But the internet changes quickly. To take advantage of everything Facebook has to offer, you'll need the newest tools and the most reliable techniques. That's why Arnel Leyva and Natalie Law created Facebook Marketing for Small...