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English
Description
In this eBook, Public Relations, An easy, step-by-step guide to creating a small business public relations and media plan, you will find a step-by-step guide for creating publicity for your business without having to hire a PR firm. Learn what public relations (PR) is and isn't and discover how you can make PR part of your marketing strategy. Aim to become your own PR agency, become familiar with media planning, structure of a press release that...
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Description
Ever go to a website and immediately there's a pop up in your face saying, "Sign up for our newsletter!"Yeah, they're doing it wrong. Your list of suspects, prospects, and clients is one of the most valuable, if not THE most valuable asset in your business. But too many small business owners slap an opt in box on their site with a non-compelling, outright boring free offer and then wonder why their list isn't growing. You need a lead magnet that will...
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English
Description
In today's world, it's super important for your small business to have a presence on social media. Facebook is still the largest social media network in the world. Facebook Marketing Mastery: Your Actionable Guide for Small Business Growth empowers you to harness the potential of this platform and skyrocket your brand to new heights. This book will provide details on how to use Facebook to help grow your small business.Introduction: Explore the vital...
Author
Publisher
Successwise
Pub. Date
©2018.
Language
English
Description
"To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and...
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Series
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English
Description
In the digital age, social media platforms have become a powerful tool for businesses to connect with their audience, build brand awareness, and drive sales. Social media platforms enable small businesses to market on a large scale, even with a small budget. "The Best Social Media Platforms for Small Businesses" is a comprehensive guide that explores the potential of various social media platforms in enhancing your business's online presence.This...
8) Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide
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English
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Description
As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. In his trusted book for small businesses, he challenges readers to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape. Duct Tape Marketing shows readers how to develop and execute a marketing plan that yields more revenue and ensures...
9) Worth every penny: build a business that thrills your customers and still charge what you're worth
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Greenleaf Book Group Press
Language
English
Formats
Description
There's a radically different way to run a small business, one in which the owners focus on offering specialized products and over-the-top customer service—not on matching the prices of their competition. Worth Every Penny encourages business owners to use a different business model, one that is designed to maximize their advantages over the big-box stores and other discounting competitors.
They'll learn how to:
- -Create a brand that
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Description
The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today's highly competitive global marketplace. Off- and online resources have been updated and new ones-including blogs and new websites-have been added.
11) The ultimate startup book: find your big idea, write your business plan, master sales and marketing
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Series
Publisher
Teach Yourself
Pub. Date
©2020.
Language
English
Description
This ultimate guide to entrepreneurship will help you start your own business successfully with a great idea, detailed market research, and realistic goals. Learn the importance of planning and get the inside track on writing, submitting, and presenting your own business plan. Become a great salesperson and develop sales skills that work best for you, your personality and your industry. Discover a marketing system you can use to attract, win and keep...
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English
Description
“The Small Business Digital Marketing Handbook” is aimed at helping small-to-midsize companies better understand how to approach marketing in the digital age, covering everything from strategy and planning to implementation and optimization. The book goes into detail about marketing tactics and best practices in 12 core digital marketing channels as well as connecting different promotional efforts together to maximize performance. Unlike other...
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English
Description
Marketing Strategies for Small Business Owners
Are you ready to get the UPPER HAND in your social media marketing efforts? Many small businesses, entrepreneurs, and others have brands they want to promote but have no idea how to do so effectively on Facebook, Twitter, and Instagram... Not to mention LinkedIn, Google Plus, and Pinterest! These well-known social platforms have a massive audience! Facebook alone has over 2 billion active users and a...
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English
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Marketing today is driven by the customer. The old mindset was one of finding customers for your products and services. The new one is to find products and services for the customers whose trust you have earned. Businesses that are succeeding today have acknowledged that as a result of new media they are in shared relationships with customers, employees, and other influencers in the community - even competitors. Social Centric Business is for the...
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Is your business 'The-Freddy-Mercury a.k.a ' I am the invisible man on Facebook?
Even clients with an academic grade in Information Science cannot find you there?
Then keep reading...In Dec 2018 there were 1.52 billion people actively using Facebook daily. An increase of 9% since the year before.
But the number of ads, messages, and posts are also rising.
It becomes harder to reach your customers through all the noise.
But you can learn from...
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English
Description
Marketing can be confusing for business owners. That's why author Jill Brennan created this clear and concise guide to small business marketing. Business owners can follow the simple, yet powerful, step-by-step framework for connecting existing customers and attracting new customers to their business.
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English
Description
Many regional business owners see marketing as an expense rather than an investment, and if you don't do it well that's exactly what it is. But if you understand what your marketing goals are, who to target, what techniques and messages to use, how to choose the right outlets, and how to position your brand, marketing is an investment in your business that will pay off many times over.
Jane Hillsdon addresses all of these issues in How To Do Marketing,...
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English
Description
Do you want to know if Instagram can help you get more clients and revenue?
You're posting a lot, but don't seem to be getting any engagement... Or you want to use Instagram for your business, but you don't have a lot of time and money.
Then keep reading...As a small business owner, you have a lot of work to do. The days always seem too short to get everything done.
You see that other small businesses making Instagram Marketing work, and of course,...
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