Catalog Search Results
For a 3-day remote access to wsj.com, register here. Access WSJ archives for articles from 1984-present.
Author
Publisher
linkedin.com
Pub. Date
2020.
Language
English
Description
Achieve outsized growth on a modest budget. Learn what every small business owner needs to know about marketing their product or service.
Every small business is different; however, the common secret of successful small businesses lies in a solid marketing plan. In this course, Brad Batesole walks you through everything you need to know about marketing your service or product effectively—regardless of your team's size or budget. Brad explains how...
Publisher
Kanopy Streaming
Pub. Date
2015.
Language
English
Description
Discusses the importance for small businesses to have a marketing plan and a marketing strategy to implement that plan. Covers the marketing concept of customer satisfaction and profit maximization. Suggests how to identify target markets and meet their needs with a proper marketing mix. Features several small businesses including manufacturers, retailers and service providers. Excellent for any course in entrepreneurship, small business management,...
Author
Publisher
linkedin.com
Pub. Date
2015.
Language
English
Description
Learn what every small business owner needs to know about marketing a product or service.
Every small business is different. However, the common secret of successful small businesses lies in a solid marketing plan. In this course, Brad Batesole walks you through everything you need to know about marketing your service or product effectively—regardless of your team's size or budget. He explains how to identify your target market and competition,...
Author
Publisher
linkedin.com
Pub. Date
2023.
Language
English
Description
Learn how to build and launch a social media marketing strategy for your small business.
What does it take to be successful at social media marketing? Find out in this course, as digital marketing expert Martin Waxman helps you to develop and implement a social media marketing strategy tied to your business goals. Martin shares definitions, strategy best practices, and tips for key activities like goal-setting, identifying and training your team,...
Author
Publisher
linkedin.com
Pub. Date
2016.
Language
English
Description
Learn how to craft a social media marketing strategy for your small business. Create a Facebook, Instagram, or Twitter account to listen to customers and drive traffic and sales.
Small businesses can't afford not to be active on social media. Having a Facebook, Instagram, or Twitter account keeps you tuned into your customer base and helps drive traffic to your website or brick-and-mortar store. Learn what it takes to be successful at social media...
Author
Publisher
linkedin.com
Pub. Date
2015.
Language
English
Description
Learn how to build your online community with these small business marketing strategies centered on social media, content marketing, and branding.
Online communities are the quickest way to find new customers and reach like-minded people. With platforms such as WordPress, Facebook, or Twitter, it's easier than ever to create an online community of your own. But it's important to know how to engage visitors in the right way. Your online audience can...
Author
Publisher
linkedin.com
Pub. Date
2021.
Language
English
Description
Learn how to build your online community with these small business marketing strategies centered on social media, content marketing, and branding.
Online communities are the quickest way to find new customers and reach like-minded people. With platforms such as WordPress, Facebook, or Twitter, it's easier than ever to create an online community of your own. But it's important to know how to engage visitors in the right way. Your online audience can...
Publisher
Kanopy Streaming
Pub. Date
2015.
Language
English
Description
A comprehensive strategy for attracting customers may be the most important element of the business plan. This program leads entrepreneurs through the promotion plan of target-market identification, setting communication objectives, setting the appropriation, selecting communication vehicles, and evaluation. It contains any helpful suggestions to aid the entrepreneur in gaining maximum results from small ad budgets. Special emphasis is placed on a...
Author
Publisher
linkedin.com
Pub. Date
2018.
Language
English
Description
Learn how to sell a small business, including how to make a business marketable, how to decide if you should involve a broker, how to find the right buyer, and more.
Learn how to sell your small business. In this course, leading small business consultant Naomi Simson takes you through the process. Explore the factors that are used to identify when it is a good time to sell. Find out how to make your business marketable, locate buyers, and select...
Author
Publisher
linkedin.com
Pub. Date
2014.
Language
English
Description
Learn the secrets of successful small businesses in this series with business coach Dave Crenshaw.
Are you thinking about starting a small business, freelancing, or turning a hobby into a full-time job? Or perhaps you're already running your own business and need some inspiration to take it to the next level. Join small business coach Dave Crenshaw for two short lessons that reveal the secrets of running a successful small business. This series covers...
Author
Publisher
linkedin.com
Pub. Date
2018.
Language
English
Description
Learn how to harness the power of LinkedIn to build your brand and grow your company as a small business owner.
LinkedIn is a powerful tool for companies of all sizes. Learn how to make the world's #1 professional network work for your growing business. This course is designed for small business owners without a lot of time and resources for marketing and business development. Garrick Chow shows how to use the powerful and free tools on LinkedIn...
Author
Publisher
linkedin.com
Pub. Date
2020.
Language
English
Description
Keep your small business afloat during times of crisis. Learn how to manage your mindset, your finances, and your team and identify resources that can help your business survive.
Keep your small business afloat during times of crisis. Learn how to manage your mindset, your finances, and your team while identifying resources that can help your business survive. In this course, Kim Kaupe explains how small businesses can manage during times of change...
Author
Publisher
linkedin.com
Pub. Date
2020.
Language
English
Description
Learn how to respond to challenges and push your small business forward during a recession. Get tips for identifying new opportunities, moving your business online, and more.
Recessions thrust a number of unfair challenges upon small businesses. While business owners can't fix the larger problems that sparked the economic downturn, they can still take action to push their organizations forward. In this course, instructor Jay Clouse shows how to do...
Author
Publisher
linkedin.com
Pub. Date
2020.
Language
English
Description
Learn how to write a solid marketing plan for your business.
No successful journey starts without a roadmap, and no successful marketing endeavor starts without a plan. This course helps anyone—from marketing professionals to small business owners—write effective marketing plans. Learn how to assemble a cross-functional team, analyze an existing market, and break down the plan's components into focused sections, covering strategy and tactical...
Author
Publisher
linkedin.com
Pub. Date
2021.
Language
English
Description
In this course, learn how to tailor your marketing for the best mobile experience for your customers.
If you’re in marketing, you have to reach and connect with customers and prospective customers where they are. And more than ever, people are on their phones and mobile devices, which means that having an effective mobile marketing strategy is essential to your business. But how do you break through the marketing noise? In this course, marketing...
Author
Publisher
linkedin.com
Pub. Date
2018.
Language
English
Description
Learn how to manage a Facebook group for your small business, organization, or brand. Discover how groups can help you boost sales, engagement, and brand awareness."
The groups feature on Facebook is a virtual space where individuals can connect and collaborate. Now that Facebook allows company page administrators to create and interact in groups, savvy marketers are looking to leverage the power of groups to build engagement for their small business,...
Author
Publisher
linkedin.com
Pub. Date
2019.
Language
English
Description
Take your business to the next level. Learn how to scale your startup by defining your brand, refocusing your energy, hiring the right people, and delegating work.
Take your business to the next level. Many entrepreneurs and small business owners find it difficult to make the transition from startup to mature company. But if you want to make your big idea even bigger, it's critical to shift your mindset. You need to define what you do best, communicate...
Publisher
The Great Courses
Pub. Date
2016.
Language
English
Description
Explore the world of small-cap investing, which targets companies with a market capitalization (outstanding shares times price/share) generally less than a billion dollars. Learn how legendary investors Warren Buffett, Peter Lynch, and Michael Burry flourished in this market. Survey your own options for getting involved.
Author
Publisher
linkedin.com
Pub. Date
2019.
Language
English
Description
Learn how to market your small, medium, or solo business on LinkedIn. Get tips for building a solid LinkedIn profile and company page, crafting your content strategy, and more.
LinkedIn is more than just a platform for you to showcase your own professional achievements and updates. With over 500 million members, LinkedIn is also a hugely valuable space for business owners to maximize their exposure and reach, as well as spark new sales conversations...
Author
Publisher
linkedin.com
Pub. Date
2018.
Language
English
Description
Learn how to take high-quality, consistent marketing photos of your products or service without spending a lot of time and money.
Many small to medium businesses can't afford to hire a professional photographer, so they end up doing their own marketing and product photography—and it shows. But even if you're not naturally adept at taking pictures, there are steps you can take to create high-quality, consistent marketing photos of your products...
Didn't find it?
Can't find what you are looking for? We welcome suggestions. Submit Suggestion